It’s so simple!
So, you all know how to use the various URL shorteners out there to produce a cute little web address that won’t gobble up too many of Twitter’s 140 characters. Well, take a trip over to Google’s URL Shortener at https://goo.gl/ and we’ll show you how it can do more.
So much more.
Firstly, make sure you are signed into your Google account, or if you don’t have one, now is the time to sign up.
Now, paste a URL you want to shorten and click the ‘Shorten URL’ button. You now have your space saving web address. But don’t just use it for Twitter, use it in your Facebook posts, embed it in your marketing emails and your blog posts. In fact anywhere where you don’t need to display the full address, or can embed it.
Because you see that column on the right that says ‘Clicks’? That keeps a real-time track of how many people have clicked on your link. Useful that, isn’t it?
But it gets better. Click on ‘Details’ and you are presented with the kind of information you get with Google Analytics – clicks over time, where the clicks have come from (Facebook, Twitter etc), the browsers they came from and on what platform, and whereabouts in the World they were.
Not bad, huh?